I would consider Dez one of the leading experts on "artist branding" especially as it related to today's DIY environment and would recommend him to anyone who has a need in this area.
Dez is an extraordinary creative force. He has an incredible knowledge of the in's and out's of the entertainment business, and has had the great fortune to sit on all sides of the table in his long career. That gives him a unique perspective that few industry veterans have, and provides him the ability to see situations from multiple angles. Those kind of insights create a more rounded "world" view of the business and the opportunities.
Dez has successfully adapted the principles of converting followers into fans — which he has mastered on every conceivable level in entertainment — into the corporate sector, allowing him to enhance the brand of any organization and create new revenue opportunities. He is a master communicator and understands how to quickly work with an individual or organization to "unpack their DNA", guide them in identifying their purpose, and helping them to reorient to the correct direction. I recommend Dez with the highest possible regard. If you have the opportunity to work with Dez Dickerson — do it, before your competition gets him first!